Synopsis: A nationally recognized expert on compulsive behaviors explains the phenomenon of craving and gives us tools to achieve freedom from our seemingly insatiable desires by changing our actions to remap our brains.

When we find ourselves wanting something strong enough, we'll do just about anything to get it--sometimes at the expense of our bodies, brains, banks accounts, and relationships. So why do we sometimes have the irrepressible feeling that we need something--such as food, cigarettes, alcohol, or sex-- that we really just want? And how do we satiate that feeling without indulging it?

In Craving, Omar Manejwala, M.D., translates the neurobiology of this phenomenon into real and accessible terms, explaining why we just can't seem to get enough. He then gives us tools and guidance to find satisfaction without giving in to our cravings. Dr. Manejwala explains:

how and why our brain drives behavior

how to change the part of our brain that fuels our cravings

the warning signs that craving is evolving into addiction

why craving is the most difficult component of addiction to address

why certain groups are so effective at changing behaviors, receiving encouragement, and remaining accountable



Rating: 5 stars *****



My Thoughts:

I was very excited to get into this book. While many like myself crave for things, it is hard to understand why and how it can be an unbearable occurance.

I am a mother, I remember back during my pregnancies my friends never understood why I had the urge to eat “Mustard” or why if anyone touched my flaming cheetos chips I’d be so quick to tell them off.

While that phase was very understandable, I found myself intrigued about how I still had cravings even after my pregnancies were long over.

Dr. Omar Manejwala not only breaks it down for his readers, he gives infinite insight and details into this natural phenomenon that most people mistake as a minor thing, when it can be more than that. Dr. Dr. Omar Manejwala also gives the reader insight into harmful addictions and why they are so uneasy to cure, why the addicts have relapses and how the brain can set these addicts up for failure.

I had never thought that much about my compusilve eating and I can admit I have been one to self diagnose and be like “oh I’m fine after I eat my craving I wont take in any more bad calories, I can manage this” but after reading Craving, I was able to not only embrace the faults and set backs I have given myself, but also appreciate that I am not alone, I have tools now thanks to Dr. Manejwala, and can work on finally knocking that hump off my shoulder.

For any one who has a family member or friend suffering from an addiction that is both harmful to their health as well as affecting the structure of the relationship, I highly recommend this book. Because you will gain a better understanding of the disease and the affected persons mind set, you will also understand why they keep bouncing back and falling under the drugs spell worse off than they had done before.

Craving is not only a guide, but a constructive tool in understanding the human mind and how to overcome certain obstacles one may face with addiction whether it is food or alcohol. And for those who do not believe food is an addiction, I dare you to pick up this book and think again.



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